40 Of The Worst Redesigns - As Voted By The Internet Crowd

Why change something that's already good?

Damjan

• Published in Interesting
• August 28, 2022

Rebranding… That word makes all executives shrill.

On the other hand, marketing companies rub their hands together every time they hear it.

The brands are under a lot of pressure. They must show that they are modernizing their operations and not just resting on their laurels.

On the other hand, whatever they do, faithful consumers and fans are going to hate it. We have become accustomed to seeing well-known companies like Warner Bros. or Pringles everywhere.

Whether we like them or not, we develop strong, sometimes even emotional bonds with their traits, logos, and features. Therefore, the public pays attention when big firms decide to shake things up and change their "face" with a fantastic brand makeover.

Moreover, when the stakes are this high, taking a clear incorrect turn awakens our inner critic and practically compels us to make fun of the outcome. Redesigns have a minimal margin for error, yet evident defects missed from the beginning affect more than just companies.

Some updates simply go wrong, whether they include our favorite cartoon series, items, or artwork. One online group, aptly named "Crappy Redesign," takes joy in providing just the best examples of awful alterations to our favorite businesses, and they brutally ridicule them publicly.

We have compiled a list of some outstanding examples. Take a look:

1. "Virgin Cgi Bob vs. Chad Clay-Mation Bob"

2. "They Removed The Native American, But Kept The Land. Classic"

3. "Burger King Was Another Victim Of The 90s Redesigns"

4. "This Is By Far The Worst Redesign I’ve Ever Seen"

5. "Look How They Massacred Pringles Logo"

6. "Heroes In The Half-Shell To Whatever This Is"

7. "Why Change It? The Old One Was Just Fine"

8. "Formula 1. I Understand Why They Changed It, But Dammit, The Old Logo Was Iconic!"

9. "How The Mighty Have Fallen"

10. "Why, oh why?"

11- "I Don't Like The New Fanta Redesign"

12. "What Did They Do To Ms. Frizzle?"

13. "The New Intel Logo Is So Boring"

14. "When You Sell Classic Fairytale Every Single Kid In Czech Rep 🇨🇿 Loves To China 🇨🇳 (?), Little Mole And Friends Becomes Little Bad Cgi And Panda???!"

15. "So Will The Films Get More Simplified?"

16. "Rip Dash"

17. "History Logo"

18. "Probably One Of The Worst Redesigns In Cartoon History"

19. "Really?"

20. "Look How They Massacred The Google Photos Icon"

21. "Well This Is Lame"

22. "Thousands Of Cgi Assets Wasted In One Fell Swoop"

23. "Death Of "Avenger Chuck" Never Forget"

24. "It's Soulless, Fits CIA Perfectly"

25. I Can’t Believe They Just Did That

26. "Developer Downgrade"

27. "From My Favourite Childhood Anime To Another Bland 3D Animated Show"

28. "Modern ≠ Good"

29. "Take A Design That You Can Use Correctly Even In The Dark And Replace It With An Abomination That You Can Get Wrong Even In Broad Daylight"

30. "Why"

31. "Barbie Redesign"

32. "Did They Really Have To Add A Bird?"

33. "From Restoration To Redesign Real Quick"

34. "He Looks Cursed Now"

35. "What Will Be Next ? It'll Finish The Circle ? Nothing Is Going Right With The New Logo"

36. "Not good"

37. "This Is Just Awful"

38. "A Pointless Redesign"

39. "Look How They Massacred My Boy"

40. "Fireman Sam. Norman Price Looks Like He Works For A Lipstick Company"

There is no denying that pleasing people is incredibly hard. We all want change and improvement, but when it happens we realize we liked the way things were before.

And poor managers are just trying to make us happy. Well, creating a good product that’s cheap and doesn’t break has never crossed their minds, so they put all their faith in rebranding.

Maybe that's why we hate the outcome so much...

Damjan