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Why Turmeric Is Suddenly So Popular Right Now, According to a Health Expert

by Damjan

If you've been on TikTok lately, you’ve probably noticed something unexpected making a comeback: turmeric. It's not some new celebrity skincare serum or fancy detox kit, just a spice most people already have in their kitchen. But instead of just using it to season curries, people are now adding turmeric to smoothies, teas, lattes, and even popping it in supplement form.

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The buzz is all about its potential health benefits, and like most viral trends, this one has taken off fast. So, what’s going on here? Is turmeric just having a moment, or is there something more to it?

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First, let’s break down what turmeric is. It’s that bold orange powder sitting somewhere near your paprika. It comes from the root of a plant related to ginger and has been a staple in South Asian cooking for centuries.

But turmeric’s role hasn’t just been about flavor, it's long had a place in traditional medicine, especially in Indian Ayurveda and Chinese remedies. The key compound in turmeric is curcumin, and that’s where all the attention is focused. Curcumin is believed to be responsible for many of turmeric’s touted health perks.

Right now, TikTok is full of videos showing people stirring turmeric into their morning coffee or blending it into “golden milk” - a warm, spiced drink often made with non-dairy milk, turmeric, cinnamon, and a dash of honey. There’s a growing belief that adding turmeric to your routine could help with inflammation, joint pain, gut health, and more.

Turmeric’s curcumin may reduce inflammation and protect against disease with antioxidant support.

Turmeric contains curcumin, an active compound recognized for its anti-inflammatory properties. It is often compared to pharmaceutical anti-inflammatories, especially by those dealing with joint problems or conditions such as arthritis.

The benefits of turmeric extend beyond joint health. Inflammation is associated with various chronic illnesses, including cardiovascular disease, diabetes, Crohn’s disease, and certain mental health disorders. By reducing inflammation, turmeric may potentially help lower the risk or severity of these conditions.

Curcumin is also rich in antioxidants, which help combat damage caused by free radicals, unstable molecules that can harm cells and contribute to aging and disease. Additionally, curcumin supports the body’s natural antioxidant enzymes, providing an extra layer of defense.

Turmeric’s curcumin may reduce inflammation and protect against disease with antioxidant support.
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"ANTI-INFLAMMATORY SHOTS"

@sophie.riichards Day 24 | ANTI-INFLAMMATORY SHOTS So it’s day 24 of posting anti-inflammatory tips that I’m finding - and my current obsession is these tumeric and ginger shots (especially after finding out that they literally don’t work if you don’t have some KEY Ingredients!) I literally throw all the ingredients into the blender: 🫚100g ginger 🍊2 oranges 🟠2 tablespoon of tumeric 🖤1 tspn black pepper 🫒2 tablespoons olive oil 💦1.2L of water …and your done! If your orange and ginger are organic - leave the skin on! 🔑Black pepper = strengthens the anti-inflammatory effects 🔑Oil (or any fat source) helps activate the Curcumin which is the anti-inflammatory chemical inside the tumeric!! I use mine up in around 3-4 days because I have 2 per day! They should keep in the fridge for 5 days if bottled well, and remember you can freeze them in ice cube trays if you like batch cooking! So WHY don’t supermarkets have fat in their shots? Idk 🥲 Hope this helps! Follow along for more anti-inflammatory tips on @theendospectrum Love, Soph xxx #antiinflammatory #tumericshot #gingershot #antiinflammatoryshot #AntiInflammatoryLifestyle #Endometriosis #inflammation ♬ original sound - Sophie Richards
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Turmeric is trending thanks to natural health buzz, social media, and its bold visual appeal.

The use of turmeric as a natural remedy has a long history, having been valued for its medicinal properties for generations. Its recent surge in popularity seems linked to a growing interest in natural health approaches.

Many people are increasingly curious about the connection between food, lifestyle, and well-being, with social media amplifying the spread of personal experiences and wellness advice. The visual appeal of turmeric, especially in bright yellow lattes, also helps its popularity grow, as striking images tend to attract attention. When influencers endorse it, the trend gains even more momentum.

Turmeric is trending thanks to natural health buzz, social media, and its bold visual appeal.
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Turmeric is simple to add to daily routines. It can be mixed into smoothies, brewed as tea with hot water and lemon, or enjoyed in popular turmeric lattes. Cooking with turmeric is another easy way to benefit from it, by adding it to soups, rice, or roasted vegetables.

For those who prefer to avoid cooking, supplements offer a practical alternative. Choosing a curcumin supplement with high absorption is recommended.

"Turmeric as skincare?? Does it work?"

@aamnaadel #duet with @MyPawfectFamily (Sahana) Tumeric as skincare?? Does it work? 👩🏽‍⚕️ #dermatologist #dermatologydoctor #skincareroutine #skintok #skincare #skincaretips #learnontiktok #turmeric #skincarehacks #foryou #fyp #fypシ #indianbeautysecrets ♬ cupid twin version - ⟡ TRACYTRACKS ⟡
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Turmeric has gained attention not only for its bright color but also for its potential health benefits, especially its anti-inflammatory effects. While it is not a cure-all or miracle solution, many people find it a useful addition to their wellness routines.

Its growing popularity reflects a wider interest in natural ways to support overall health and well-being, making it worth exploring further.

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