Inspired Photographer Reverses Gender Roles Portrayed In Sexist 1950's Ads

In the series, called "In A Parallel Universe," a photographer reversed the gender roles in some of the ads to uncover how absurd some of these stereotypes were.

Stephanie

• Published in Interesting
• July 9, 2020

We've all seen what the ideal 1950's woman looks like - a perfect housewife who enjoys spending her days doing housework and preparing exquisite meals for her beloved husband while taking care of their three perfect children. And, of course, this woman is never seen without a huge, beaming smile on her perfectly made-up face.

The image of this "perfect woman" was often portrayed in the advertisements of that era. Photographer and video editor, Eli Rezkallah from Beirut, Lebanon, was inspired by some of the images he saw from the 50's and decided to create a series based on them.

In the series, called "In A Parallel Universe," Eli reversed the gender roles in some of the ads to uncover how absurd the stereotypes were.

"Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling "their womanly duties," Rezkallah wrote on his website.

"Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted, and men are given a taste of their own sexist poison."

Scroll down to take a look through some of Eli's ingenious recreations. You can find more of his work on his website elirezkallah.com

#1 Men don't leave the kitchen

#2 You mean a man can open it?

#3 Show him it's a woman's world

#4 It's nice to have a boy around the house

#5 "Don't worry darling, you didn't burn the beer!"

#6 If your wife ever finds out...

#7 He'll be happier with a Hoover

#8 Good thing she kept her head

#9 Get out of the kitchen sooner

#10 Pushing leotards

Stephanie