Streamer Reveals Massive Fortune He Risks Losing If He Stops Running Ads, And These Numbers Are Insane

A must-see breakdown of just how much ad revenue is really worth to streamers.

Jesse

• Published in Interesting
• July 28, 2024

In the wild world of streaming, it's no secret that ad revenue can make or break a career. One Twitch streamer, xQc, recently pulled back the curtain on just how much cash ads bring in for him—and it was nothing short of jaw-dropping.

Big brands are eager to tap into the enormous fan bases of these digital entertainers, and the money is mind-boggling. But just how much does it pay off? Let’s dive into xQc’s world to find out.

Ads are present across all platforms—YouTube, Twitch, Kick, and beyond. They’re the fuel that keeps the content creation engine running, enabling streamers to turn their passion for gaming into a viable career. 

While you might assume that ad revenue brings in just a modest sum, think again. xQc disclosed that he rakes in around $ 6,000 (£4,750) every single day from ads. Yes, you read that right. That’s not pocket change—it’s a gold mine.

As one of the top streamers on Twitch, xQc’s influence is massive. Brands clamor for a slice of his popularity, which is why he secured a non-exclusivity deal with the streaming platform Kick worth a jaw-dropping £55 million. 

Despite this hefty deal, xQc still can’t afford to stop running ads. When a fan asked him to disable ads on his channel, xQc’s response was straightforward: “Bro, do you have any idea how much I’d lose if I go live and have no ads? Do you have any idea?”

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xQc reveals the million-dollar reason why ads are here to stay.

His fans were floored when he crunched the numbers live on his stream. Typing away on his calculator app, xQc showed that $6,000 (£4,750) a day over 365 days adds up to a whopping $2,190,000 (£1,730,000) annually.

“The one-click I did today that removed the ads literally made me lose $2 million this year. Just for you. See? I’m so charitable and cool.” He joked.

xQc further explained, “You shouldn’t be getting any more ads except the pre-rolls that are literally Twitch-certified. The only way to remove those ads will be to remove my partnership.”

“So that would mean I wouldn’t have a subscribe button anymore, and then the chat would become complete dog s***. So, we’re not doing that.”

It's easy to see why he keeps those ads rolling, even if it means an occasional eye roll from his audience.

Behind the scenes with xQc: The face of a streamer who knows the true value of ad revenue.

Thanks to his fanbase of 20,000 to 30,000 viewers per stream, xQc is able to rake in an incredible amount of cash—and he’s not shy about flaunting it. Last year, he showed off his £280,000 Lamborghini.

He also splashed £20,000 on Christmas presents for his viewers, proving that he's living large and giving back.

So, the next time you’re annoyed by a mid-stream ad, remember that it’s not just filler—it’s the lifeblood of a streamer’s career.

For xQc, those ads mean the difference between a comfortable life and a multimillion-dollar shortfall. I guess you could say that ads are king in the world of streaming, and many empires are built on them.

Jesse