Budweiser Steals Hearts Once Again As Clydesdale Horses Rescue Puppy In Their Iconic Super Bowl Commercial

Everyone loves a good old rescue story.

Jesse

• Published in Interesting
• July 20, 2023

There’s hardly any sports fan in America that can get enough of the Super Bowl. It is the annual league championship game of the National Football League and has served as the final game of every NFL season since 1966. 

For many, the duration of the super bowl is one that’s filled with excitement so deep you can almost touch it. And we understand why. 

There’s so much about the Super Bowl to love, from the fans to the emotions and even the Ads that brands pay hefty amounts for.

What if we told you that a 30-second-long commercial during the Super Bowl LVI broadcast could cost up to $7 million?...Crazy right? We guess the millions of fans watching the game make the amount worth it for brands.

According to the average audience estimates from Nielsen, about 113.06 million viewers were tuned in for the Super Bowl LVII broadcast.

Asides from the game, Super Bowl Ads have now become a much-anticipated perk of the event. 

From A-list celebrity casts to engaging storytelling and extraordinary visuals, super bowl Ads have given us a unique type of entertainment. Brands even compete with one another to win the unofficial title of Best Super Bowl Commercial Of The Night.

And although companies like Apple, Amazon, Coca-Cola, etc., have given us some iconic Super Bowl commercials, Budweiser’s commercial seems to be the ad content on everyone's lips at the moment.

Scroll down to get a glimpse.

The comeback

The Budweiser Clydesdales are not new faces to the big game. They've been around since the 1986 Super Bowl when they stampeded through the snow to the chorus, "When you say Bud, you've said it all."

This time, the Budweiser Clydesdales made a comeback alongside the brand’s famous puppy. The commercial is a powerful narrative of an unlikely, yet, unbreakable bond between a playful puppy and a Clydesdale horse.

In Budweiser's ad, the adorable puppy finds himself in a gloomy situation and hopes to return to his friend. Thankfully, the cute critter wasn’t sad for long as his friend gathered a herd and came to his rescue.

Friends for life

Indeed, Budweiser achieved the pinnacle of Super Bowl ad greatness with its heartwarming "Puppy Love" commercial. Since its premiere, it has touched the hearts of millions, leaving viewers misty-eyed and reaching for tissues.

"Puppy Love" has left an indelible mark on the advertising world due to its perfect blend of engaging storytelling, emotional resonance, and brand messaging,

Its ongoing popularity has established it as one of the most impactful Super Bowl commercials of all time, gathering views in the millions and stirring deep emotions.

In the annals of advertising, Budweiser's "Puppy Love" remains a shining testament to the power of a well-crafted commercial narrative.

Gotta love the pup

Pets are a fan favorite, so adding them to something as widely loved as sports is bound to be explosive. 

Budweiser recognizes this and uses this to its advantage, and the fans can’t seem to get enough of it. We understand the fans’ position: It’s difficult to stare at that puppy and those horses without feeling a rush of oxytocin.

What do you think about the Budweiser Super Bowl commercial? Let us know in the comments below!

Jesse