Artist Imagines What Would Famous Company Logos Look Like If They Were Affected By The Products They Are Representing

Finally, the truth…

Damjan

• Published in Funny
• October 24, 2021

We all live in a world of brands and we grow attached to them. We are used to drinking a specific coffee at our favorite coffee place and eating at certain fast-food restaurants.

And the companies invest heavily in making us use their products over and over. Their marketing departments are all about creating a certain public image.

And they want us to subconsciously connect their brand logos with certain benefits. They call it creating a brand.

But, they are not completely honest. Yes, we know it's shocking, who would have thought that the companies and commercials are actually lying to us…

Well, you have to admit, some companies can't exactly be honest about how their products can affect people if they use them too much… Italian industrial product designer Marco Schembri wanted to honestly represent brands as if they were using their products so he redesigned ten famous logos, and they are funny and intelligent.

His profile writes: Senior Industrial Designer and Project manager with more than 8 years of experience. My expertise lies in successfully conceptualize and design products."

He has won numerous awards and his work has been published in renowned design magazines.

You can see more of his work on his Behance profile.

1. Gillette

Gillette is a US brand of safety razors and other personal care products. It’s owned by the multi-national corporation Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.

2. Absolut

Absolut Vodka is a brand of vodka produced near Åhus, in southern Sweden. It was established in 1879 by Lars Olsson Smith.

It is now a part of the French group Pernod Ricard and is one of the largest brands of spirits in the world (after Smirnoff, Bacardi). It is sold in 126 countries.

3. Nutella

Nutella is manufactured by the Italian company Ferrero and was first launched in 1964. The company itself was founded by Pietro Ferrero, a bakery owner from Alba, an Italian town known for producing hazelnuts.

4. Nestlé

Nestlé S.A. is a Swiss multinational food and drinks processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world and is ranked No. 64 on the Fortune Global 500 list.

5. Durex

Durex is a brand of condoms and personal lubricants owned by Reckitt Benckiser. It was initially developed in London, where it was produced from 1932 to 1994. The brand name stands for durability, reliability, and excellence.

6. Starbucks

Starbucks is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is also the world's largest coffeehouse chain.

7. McDonald’s

McDonald's was founded in 1940 in San Bernardino, California. The Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.

8. Red Bull

Red Bull is the most famous energy drink in the world. it is produced and distributed by an Austrian company created in 1987, but its roots are in Thailand. The ingredients were modified to suit the taste of Westerners, and the lagend was born.

9. Zippo

A Zippo is the most famous lighter in the world. It is manufactured by the Zippo Manufacturing Company of Bradford, Pennsylvania. It is legendary for providing flames even in the strongest winds.

10. Braun

Braun is a German consumer products company established in 1921 and based in Kronberg im Taunus. The company is famous for its personal care products. The company is now owned by Procter & Gamble.

What do you think of these logos? Did the artist get anything wrong?

Not really. But, it’s not very likely that we will see these “honest” logo versions being used in their campaigns, which is a shame.

People generally appreciate more the brands that can make jokes at their own expense. Especially if that jokes have some truth in them.

Damjan